Claritas Prizm NE Marketing Segmentation Research Solutions. Market Segment Research, Segmentation Research Tools, Consumer Segments, Consumer. It was developed by Claritas. PRIZM stands for Potential Rating Index for Zip Markets, and is built around geographic neighborhood data obtained through the . Claritas®/Prizm®NE Segment Young Digerati, Young Digerati – Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban.

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Blue Blood Estates — Blue Blood Clarotas is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. They take advantage of their rustic locales by camping, boating, and fishing. Skip to main content. Residents of Upward Bound tend to be kid obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles, and camping equipment.


The five segments in the C2 social group consist of a mix of Americans–old and young, homeowners and renters, families and singles–who’ve settled in the nation’s satellite cities. One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products.

For leisure, they enjoy gardening, sewing, socializing at veterans clubs, or eating out at casual restaurants. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo, and doing craft projects.

These folks tend to be lower-middle-income, high school-educated, and live in tiny apartments in the nation’s exurban towns. They enjoy the outdoors and are big video gamers. To entertain their families, they do outdoor activities and buy sporting equipment. Upper Crust — The nation’s most exclusive address, Upper Crust is the wealthiest lifestyle in America–a haven for empty-nesting couples over the age of You may include one additional report at the tract or block group levelif it helps underscore your argument.

In addition, they have above average technology usage. They are among the most tech savvy segments with some college credits under their belt.

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They enjoy outdoor activities like fishing and off-road biking but also enjoy the creature comforts of reading. They enjoy a wide variety of sports and entertainment activities that fill their social calendars. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. A segment located in downtown neighborhoods and are more likely to be renters than other households in their age cohort.

They also enjoy frequently online shopping. Concentrated in a handful of metros–such as Las Vegas, Miami, and Albuquerque–these households feature older, empty-nesting homeowners. There’s diversity in this group, with segments that are racially mixed, divided evenly between homeowners and renters, and filled with households that are either young or aging in place.

Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance. The group includes a mix claritaz homeowners and renters as well as high school graduates and college alums.

Many of these city dwellers are married couples with few children who live in fashionable homes on small, manicured lots. Diversity is the hallmark of Midtown Mix, a group of mostly lower-middle-income urban segments.

PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation and home clarktas as well as 11 Lifestage Groups and 14 Social Groups. Residents of these typical DINK double dlaritas, no kids households have college educations, well-paying business and professional careers, and swank homes filled with the latest technology.

Big Sky Families — Scattered in placid towns across the American heartland, Big Sky Families is a segment of middle-aged rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles.

They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night. DMP activation and clagitas management. Suburban Sprawl — Suburban Sprawl is an unusual American lifestyle: Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

These mix of young singles, couples, and families ranging from students to professionals all have one thing in common, being tech savvy.


It’s the most ethnically diverse social group, and consists of a mix of singles and couples, homeowners and renters, college clarittas and high school graduates. Strewn among remote farm communities across the nation, these residents live in older, modest-sized homes. TV news and daytime programming, Spanish and African-American radio, telephony services and pagers, cheap fast food and high-end department stores.

Old Glories — The residents of Old Glories are the nation’s downscale suburban retirees, Americans aging in place in older apartment complexes. Somewhat set in their ways, they are slow to adopt prkzm below average in their use of technology. Simple Pleasures — With many of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: Proven methodology that brings insight into focus. Today, the majority of residents are retired singles and couples, cllaritas on downscale incomes in pre homes and przm.

Members of this social group tend to be midscale to upscale, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Claditas. PRIZM Premier segments are numbered according to socioeconomic rank which takes into account characteristics such as income, education, occupation and home value and are grouped into 11 Lifestage groups and 14 social groups.

Claritas PRIZM Segments – How Does Lead Intelligence Work?

They are frequent golfers, boaters, and heavy shoppers. They are mainly high school graduates that rent and work in a clariyas of service jobs. High school-educated and empty nesting, these mostly older residents typically live in older city neighborhoods, enjoying their retirements. They enjoy the cultural options available to them in their communities. They are focused on their families and prefer hunting and country music to keeping up with the latest technology.