A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inhere. Four Arguments for Eliminating Television. By Jerry Mander – Former Advertising Executive1. Synopsis and Comments by William H. Gross – Colorado Springs. This article presents a summary of the book titled “Four Arguments for the Elimination of Television,” by Jerry Mander. Mr. Mander holds BS and MS degrees in.

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Television has helped to create the ironic cynicism that permeates western culture. Commercials have roughly double the amount of these interruptions per minute. It furthers the loss of personal knowledge and the gathering of all information in the hands of a techno-scientific-industrial elite.

See how mesmerized we are by television? This technology is so dangerous, not only for our own generation but for the next several thousand, that it should not be its banning that is unthinkable but its existence. He talks about the effects of the ingestion of artificial light, to the hyperactivity of children, to the programming of adults to succumb to autocratic and dictatorial behavior.

Jul 30, Alex Jeffries rated it it was amazing Shelves: They will have no rebuttal to reply with once you apprise them of the facts this man unveils.

The author argues that in varied technologies and institutions such as militaries, automobiles, nuclear power plants, mass production, and advertising, the basic form of the institution and the technology determines its interaction with the world, the way it tne be used, the kind of people who use it, and to what ends.

Here the main villain is always television, but his criticisms of it keep talking about so much more.

I was already sympathetic to any vaguely-Luddite thought, but foru note of his affable style. At the moment our only choices are personal ones. In that event, advertising has the task of creating jerrh with what has just been bought, since once that act is completed, the purchase has no further benefit to the market system.


This abject need to expand his view of television kneecaps his point of view, because he expands his reasons past his expertise, or even concrete evidence.

Just a moment while we sign you in to your Goodreads account. For example, from listening to my coworkers blathering, it seems that people can now get just as much distorted and downright bad information from their Facebook friends as they ever could from TV, and the Internet has allowed an infinitely greater range of voices to the table which has in turn brought us such things as cat videos and amateur porn, but hey, at least it’s outside the hegemony of the networks!

Even if you disagree with the title, his mode of thinking about how mass media work is so original that the book is worth qrguments. But did I mention my attention span issue? If this information gets sifted through that form of yours, it will be ruined. Its problems are inherent in the technology itself and are so dangerous — to personal health and sanity, to the environment, and to democratic processes — that TV ought to be eliminated forever.

Instead, the corporations pick the rare black person or Chicano or woman or Indian who is more like the white males who already occupy the center stage. What’s the matter with our modern, technologically mandsr society anyway? He tries to imitate the behavior of the people he has seen on the screen. It’s unfortunate that George Carlin’s and Joe Rogan’s treatises on this demarcation are keener than Mander’s, and I actually heard them through television.

Beliau yang mengakui dirinya naturalis, sangat mementingkan cor yang semula jadi, sehingga saya memikirkan apakah bias beliau tersebut menyebabkan beliau menjadi pseudosains.

Four Arguments for the Elimination of Television | MOTHER EARTH NEWS

What else can I say? You used to be able to socialize with your family and friends, but the sound is cranked up to a deafening level, with constant promotions on the big screen in center field. We can take our screens with us everywhere now. The water we drink comes from a faucet, not from a stream or thf sky. We’ll give you lots of time to string it out.


Leaving the television to go outdoors, or to have an ordinary conversation, becomes unsatisfying.

Four Arguments for the Elimination of Television

The balance of power among races and sexes begins to alter, but the power arrangements themselves — some people on top, other people on the bottom, other jerryy totally excluded — are not threatened. Speaking of TV reform is, in the words of foyr author, “as absurd as speaking of the reform of a technology such as guns. Mander’s book still poses a challenge to anyone with a television in their daily life, but the argument is now more nuanced than it was back in We really like controversy.

The author was quite prescient in anticipating that artificial light from TV as having a negative impact on us.

Mander refutes the idea of technology being benign by arguing that the very medium of television has negative physical, cultural, and intellectual ramifications, so much so that even those noble-intentioned TV producers are still guilty of providing fuel to a beast that thrives off an audience that passively receives images instead of actively pursuing knowledge. My favorite chapter was the fourth chapter on how television inherently limits the information conveyed and negatively distorts the public discourse.

No new age afguments well-meaning television executives can change what the medium does to people who watch it. Once rid of television, our information field would instantly widen to include aspects of life which have been discarded and forgotten.

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